TRIM HEALTHY MAMA
PRIVACY POLICY
Effective Date: April 3, 2026Â Â |Â Â Last Modified: April 3, 2026
Trim Healthy Mama (“we,” “us,” or “our”) operates the website trimhealthymama.com and related online services (collectively, the “Site”). We are committed to protecting your privacy and being transparent about what data we collect, how we use it, who we share it with, and the choices available to you.
This Privacy Policy applies to all information collected through our Site, our online store, email communications, and any related services. It does not apply to information collected offline or by third-party websites linked from our Site.
By using our Site, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please discontinue use of our Site.
1. Information We Collect
1.1 Information You Provide Directly
When you interact with our Site, you may voluntarily provide personal information, including:
•       Account Information: Name, email address, username, and password when you register for an account.
•       Order Information: Billing and shipping address, phone number, and payment information (credit/debit card details) when you make a purchase.
•       Gift Recipient Information: Name and shipping address of gift recipients for order fulfillment purposes only.
•       Communications: Any information you provide when you contact customer service, respond to surveys, enter contests or promotions, or subscribe to our email newsletter.
•       User-Generated Content: Comments, reviews, or other content you submit to our Site or social media channels.
1.2 Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies, pixels, and similar tracking technologies:
•       Device and Browser Information: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
•       Usage Data: Pages visited, time spent on pages, referring URL, click patterns, search terms used on our Site, and navigation paths.
•       Location Data: Approximate geographic location based on your IP address.
•       Transaction Data: Products viewed, items added to cart, purchases completed, and order values (used for analytics and advertising optimization).
2. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our Site, analyze traffic, personalize content, and serve targeted advertising. A cookie is a small data file placed on your device by your web browser.
2.1 Types of Cookies We Use
•       Strictly Necessary Cookies: Required for the Site to function (e.g., shopping cart, user authentication, security). These cannot be disabled.
•       Analytics Cookies: Help us understand how visitors use our Site so we can improve performance and content. We use Google Analytics 4 (GA4) via MonsterInsights Pro for this purpose.
•       Advertising and Remarketing Cookies: Used to deliver relevant advertisements and measure campaign effectiveness. These include cookies set by Meta (Facebook), Google Ads, and Microsoft (Bing) Ads via MonsterInsights PPC Tracking and Facebook for WooCommerce.
•       Functional Cookies: Enable enhanced features such as remembering your preferences, login status, and recently viewed products.
2.2 Specific Third-Party Tracking Technologies
We use the following third-party services that may place cookies or tracking pixels on your device:
•       Google Analytics 4 (GA4): Collects anonymized usage data including pages visited, session duration, traffic sources, and user demographics. Data is sent to Google LLC. Privacy policy: https://policies.google.com/privacy
•       Meta (Facebook) Pixel: Tracks page views, product views, add-to-cart events, and purchases for advertising optimization and remarketing on Facebook and Instagram. Data is sent to Meta Platforms, Inc. Privacy policy: https://www.facebook.com/privacy/policy
•       Google Ads Conversion Tracking: Measures actions taken after clicking a Google ad, including purchases and sign-ups. Data is sent to Google LLC.
•       Microsoft (Bing) Ads: Tracks conversions from Bing search ads. Data is sent to Microsoft Corporation.
•       Mailchimp: Syncs customer email addresses and purchase history for email marketing campaigns. Data is sent to Intuit (Mailchimp). Privacy policy: https://www.intuit.com/privacy/statement/
•       Google Shopping / Product Feeds: Product catalog data (titles, prices, images, availability) is shared with Google Merchant Center and may be used for remarketing via Product Feed PRO for WooCommerce.
2.3 Cookie Consent and Your Choices
We use CookieYes, a cookie consent management platform, to give you control over non-essential cookies. When you first visit our Site, you will see a cookie consent banner that allows you to:
•       Accept all cookies
•       Reject all non-essential cookies
•       Customize your preferences by category (analytics, advertising, functional)
Non-essential cookies (analytics and advertising) are blocked until you provide consent. You can change your cookie preferences at any time by clicking the “Cookie Settings” link in the footer of any page on our Site.
We honor Google Consent Mode v2, which ensures that Google tags adjust their behavior based on the consent status of your cookies.
3. How We Use Your Information
We use the information we collect for the following purposes:
•       Order Fulfillment: Processing and shipping your orders, sending order confirmations and shipping notifications.
•       Customer Service: Responding to inquiries, returns, and support requests.
•       Site Improvement: Analyzing usage patterns to improve Site design, content, and functionality.
•       Marketing: Sending promotional emails (with your opt-in consent), displaying relevant advertisements, and creating lookalike audiences for advertising campaigns.
•       Remarketing: Showing you ads for products you viewed on our Site when you visit other websites or social media platforms.
•       Fraud Prevention: Detecting and preventing fraudulent transactions and unauthorized account access.
•       Legal Compliance: Complying with applicable laws, regulations, and legal processes.
4. How We Share Your Information
We do not sell your personal information for monetary consideration. However, under certain privacy laws (such as the CCPA/CPRA), sharing data with advertising partners for targeted advertising may be considered a “sale” or “sharing” of personal information.
We may share your information with the following categories of third parties:
•       Service Providers: Companies that help us operate our business, including payment processors, shipping carriers, email marketing platforms (Mailchimp), and hosting providers. These parties are contractually obligated to use your data only for the services they provide to us.
•       Advertising Partners: Meta (Facebook/Instagram), Google (Analytics, Ads, Shopping), and Microsoft (Bing Ads) receive data through tracking pixels and cookies to deliver and measure advertising, subject to your cookie consent preferences.
•       Analytics Providers: Google Analytics receives anonymized usage data to help us understand Site performance.
•       Legal Requirements: We may disclose information if required by law, subpoena, court order, or government investigation, or to protect our rights, property, or safety.
•       Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
5. Your Privacy Rights
Depending on where you live, you may have specific rights regarding your personal information.
5.1 Tennessee Information Protection Act (TIPA)
If you are a Tennessee resident, you have the right to:
•       Know whether we are processing your personal information
•       Access the personal information we hold about you
•       Correct inaccuracies in your personal information
•       Delete your personal information
•       Obtain a portable copy of your personal information
•       Opt out of the processing of your personal information for targeted advertising, sale, or profiling
To exercise these rights, contact us at the information provided in the “Contact Us” section below.
5.2 California Consumer Privacy Act (CCPA/CPRA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CPRA):
•       Right to know what personal information is collected, used, shared, or sold
•       Right to delete personal information held by us and our service providers
•       Right to opt out of the sale or sharing of personal information
•       Right to correct inaccurate personal information
•       Right to limit the use of sensitive personal information
•       Right to non-discrimination for exercising your privacy rights
To opt out of the sale/sharing of your personal information for advertising purposes, adjust your cookie preferences via our cookie consent banner or contact us directly. We honor the Global Privacy Control (GPC) browser signal as a valid opt-out request.
5.3 General Data Protection Regulation (GDPR)
If you are located in the European Economic Area (EEA) or United Kingdom, you have rights under the GDPR including the right to access, rectify, erase, restrict processing, data portability, and object to processing. Non-essential cookies require your explicit opt-in consent before activation.
5.4 Global Privacy Control
We recognize and honor the Global Privacy Control (GPC) signal. When your browser sends a GPC signal, we treat it as a valid opt-out of the sale or sharing of personal information and suppress non-essential tracking accordingly.
6. Data Security
We implement industry-standard security measures to protect your personal information, including:
•       SSL/TLS encryption for all data transmitted between your browser and our servers
•       PCI-DSS compliant payment processing (credit card information is not stored on our servers)
•       Access controls limiting employee access to personal information on a need-to-know basis
•       Regular security monitoring and vulnerability assessments
No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:
•       Account Data: Retained while your account is active, and for 2 years after account deletion for legal compliance.
•       Order Data: Retained for 7 years to comply with tax and accounting requirements.
•       Marketing Data: Retained until you unsubscribe or request deletion.
•       Analytics Data: Google Analytics data retention is set to 14 months.
You may request deletion of your data at any time, subject to our legal retention obligations.
8. Email Communications
If you have opted in to receive our email newsletter, we may send you periodic promotional emails. You can opt out at any time by:
•       Clicking the “Unsubscribe” link at the bottom of any promotional email
•       Updating your preferences in your “My Account” settings
•       Contacting us directly at the information below
Please note that even after opting out of promotional emails, you will continue to receive transactional emails related to your orders (confirmations, shipping updates, etc.).
9. Children’s Privacy
Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.
10. Third-Party Links
Our Site may contain links to third-party websites, including social media platforms, affiliate partners, and content resources. These sites have their own privacy policies, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.
11. Do Not Track / Global Privacy Control
Some browsers offer a “Do Not Track” (DNT) signal. There is currently no industry standard for how websites should respond to DNT signals, so our Site does not respond to DNT. However, we do honor the Global Privacy Control (GPC) signal as described in Section 5.4 above.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
•       Post the updated policy on this page with a revised “Last Modified” date
•       Notify registered users via email if the changes are significant
•       Update the cookie consent banner to re-prompt for consent if tracking practices change
We encourage you to review this Privacy Policy periodically. Changes are effective when posted unless otherwise stated.
13. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your information is handled, please contact us:
Trim Healthy Mama
Email: [email protected]
Website: https://www.trimhealthymama.com
 We will respond to verified requests within 45 days, or within the timeframe required by applicable law.
Appendix: Categories of Personal Information (CCPA/CPRA)
The following table describes the categories of personal information we have collected in the preceding 12 months, as defined by the California Consumer Privacy Act:
A. Identifiers:Â Name, email address, mailing address, phone number, IP address, account username. Collected from: You directly and automatically.
B. Customer Records:Â Name, address, phone number, payment information. Collected from: You directly when placing orders.
D. Commercial Information:Â Products purchased, order history, shopping cart contents, product browsing history. Collected from: You directly and automatically via cookies.
F. Internet Activity:Â Browsing history on our Site, search queries, interaction with ads, referral URLs, pages visited. Collected from: Automatically via cookies and tracking pixels.
G. Geolocation Data: Approximate location derived from IP address. Collected from: Automatically.